Gaby recently worked with the Asthma Society of Ireland to review their fundraising operations and develop a completely new fundraising strategy for the organisation. The strategy included corporate, trust, individual donors and a new approach towards members of the organisation. Gaby worked with the team and the Board to secure full support for the strategy, which represented a radical shift for the organisation. The results to date have been excellent, with 100% increase in net income from non-lottery fundraising sources and a staggering 2,900% increase in the number of members.