A new strategy for a dramatic increase in net revenue
Purplegrass has worked with MSF since 2012, when we were contracted to develop a new fundraising strategy for MSF Ireland. We worked across the organisation with stakeholders in both Ireland and the UK to create an integrated strategy for dynamic growth over a 3 year period. This strategy included plans for donor recruitment, donor care and development, major gifts and corporate and foundations. Following the implementation of this strategy in 2012, MSF Ireland has experienced considerable growth in private fundraising.
“Purplegrass brought a fresh perspective to fundraising for Médecins Sans Frontières. Gaby’s development of a robust strategy, tailored specifically to our needs and resources, has allowed us to grow our fundraising income significantly over the last year.”
Jane-Ann McKenna, Country Director, Médecins Sans Frontières/ Doctors Without Borders