Gaby Murphy

Gaby is one of the most experienced fundraising consultants in Ireland today. Her career to date spans over 25 years in fundraising with many organisations in Ireland and the UK and she has also helped to shape the profession of fundraising through her work with Fundraising Ireland. Gaby was recently invited to join the Advisory Panel of Rogare, the leading international think tank on fundraising, based at the Centre for Sustainable Philanthropy, University of Plymouth, UK.

Why Gaby founded Purplegrass

“The not for profit sector is full of talented, passionate people who want their organisations to succeed and excel. But these same people face the daily challenges of a lack of resources, dwindling funding schemes and a shortage of qualified staff. And this is hard. I have faced these challenges for over 20 years, most recently as Director of Fundraising at Barretstown and Managing Director at Kanchi (founder of the Ability Awards)  and that is why I’ve founded Purplegrass. I can provide an effective and cost efficient way for charities and not for profits to access qualified senior management and fundraising expertise to support their work and come up with practical solutions to these challenges. At Purplegrass, we’ve created a range of services that can be tailored to the area of greatest need within your organisation, providing a ‘quality rather than quantity’ input. This makes us affordable, effective and gives the greatest benefit to you, our client. We focus on growth, sustainability and improving your organisation’s performance. Ultimately we want your organisation to thrive, not just survive.” 

Gaby Murphy Founder and Managing Director 




Prior to founding Purplegrass, Gaby held a number of senior roles in Ireland, including Managing Director of Kanchi, Director of Development for Paul Newman’s Hole in the Wall Camp, Barretstown and corporate fundraising roles in the UK with Action for Children and Tommy’s. Gaby has a wealth of hands-on experience, delivering organisational strategies at senior management level and leading successful fundraising teams to deliver challenging revenue targets.

As a fundraising consultant, her particular areas of expertise are in:

  • development of business and fundraising strategy
  • implementation and delivery of fundraising plans
  • corporate giving and major gift programmes
  • new business development
  • leading organisations through change
  • team development and mentoring

Gaby has an MBA from the Smurfit School of Business and speaks fluent French and Spanish.


Membership and Associations


Purplegrass is an associate member of Brakeley Europe and Partners, a group of fundraising and management consultancies serving the not for profit sector throughout the world. Our common objective is to provide global best practice in fundraising, philanthropic and related consulting to not for profit organisations.

As a member of this partnership, Purplegrass Consulting draws on the expertise of colleagues around the world and gains valuable insight into international fundraising and philanthropy.

For more information on Brakeley Europe and Partners and our Client List, see




Gaby is a member of the Institute of Fundraising and EU Consult and abides by their Codes of Best Practice.